Real-Time Real Estate Data and the Future of Competitive Intelligence

Coronavirus has thrown the commercial real estate industry into disarray. Owners, brokers, lenders, and developers require information to make investment, leasing, and capital allocation decisions. Up until this point, real estate firms could rely on purchased, third-party datasets that provided historical information to shape those decisions.

But in the middle of a pandemic, past data such as sale and lease comps have limited usefulness; information about a sale transaction that took place six months ago has little, if any, value today. More important is what is happening RIGHT NOW in the market. But with fewer sales and leases actually transacting, it’s extremely difficult to tell what’s actually going on in your competitive landscape.

Despite the diminished value of historical comps during times of uncertainty, real estate firms still possess a crucial data set that has been nearly impossible to tap…until today…

Their teams…

Acquisitions analysts, leasing representatives, and asset managers talk to tenants, competitors, brokers, and gather information from the grapevine of information that powers the commercial real estate industry. This information is, in many cases, the only available, relevant, and real-time information. Yet this type of information is extremely difficult to consolidate, analyze, and use within a firm because it’s locked in each team member’s brain, email inbox, and spreadsheets.

For example, if you hear about a lease that is getting signed but don’t know who to share that information with, it becomes an interesting anecdote but doesn’t help shape your firm’s mastery of the competitive landscape. Similarly, you may not be able to recall all of the companies that are reducing their footprints across a market, but that’s extremely important information to keep up-to-date, share with your team, and allow them to add and update this with additional information as they learn of similar news.

Teams make better, faster, real-time decisions when they unlock their collective institutional knowledge. With Predictre, teams consolidate, analyze, and visualize all of the intelligence that they gather, resulting in a firm that is able to keep its finger on the pulse of its markets and competitive landscape.

Isn’t it time to utilize live data to your strategic advantage?

If you are ready to integrate real-time insights into your acquisitions, leasing, and capital allocation decisions, we want to hear from you: info@predictre.ai.